What Do Home Buyers Want?


Whether you’re targeting first-time buyers, young families or empty nesters there are some features most buyers have in common (and researchers spend a lot of time trying to figure out exactly what they are).

According to the National Association of Home Builders 2013 Survey, the number one feature most buyers want is energy efficiency. They want energy-star rated appliances and windows, ceiling fans and better yet an entire energy-star rated home!

Along with energy efficiency, the space to store belongings and organize household chores is also a priority. More than 85 percent of buyers want a linen closest in the bathroom, garage storage space for sports equipment and gardening tools and walk-in kitchen panties.  But the most highly rated feature in this category is a laundry room.  In fact, 93 percent of buyers want one and 57 percent say they won’t buy a house without one!

The National Association of Realtors 2013 Survey echoes some of these trends.  But in their survey, central air conditioning ranked number one of all 31 features listed. This was very surprising because as a San Francisco Bay Area resident, I don’t know anyone with air conditioning!

Upgraded kitchens are a priority and though granite countertops remain popular, new appliances out rank them. And they don’t necessarily have to be stainless steel— just new.

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